Case study · Example project

Earle’s Iron

A strength gym with a physio clinic wanted to show it's for serious lifters and beginners alike, and to make the free week the obvious first step.

A made-up business, designed to show what I can build

gym.html · desktop

What I designed

A “right now” panel shows how busy the floor is and the next class, so people know what they're walking into.

Memberships sit side by side in a simple table, with no joining fee and no contract made clear.

Anton capitals with outline lettering, safety orange on black.

0.47suntil the main content is on screen

140 KBto load the first screen, photos included

0layout jumps while it loads

Measured on a simulated phone on slow 4G with its processor slowed to a quarter speed. Google rates under 2.5 seconds as good.